Senior Manager, Analytics
Location: Kansas City
Posted on: June 23, 2025
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Job Description:
Who we are & what we do: Gain Theory is a leading global
marketing effectiveness and foresight consultancy. We combine
quality data, proprietary technology, and advanced analytics to
give our clients the confidence to make better informed investment
decisions that drive growth. Growth is the defining characteristic
of successful organisation and Gain Theorys vision is to accelerate
growth for ambitious brands. We define ambitious brands as those
that generate earnings/profits that are above the industry average.
We deliver: Data strategy, harmonization, and visualization.
Advanced analytics and modelling, including MMM, attribution and
unified measurement, testing, segmentation, behavioural sciences,
choice analytics, simulation, war gaming and forecasting.
High-touch consultancy that includes bespoke roadmaps, training and
education, industry benchmarking and activation planning. At Gain
Theory, we love accelerating growth for ambitious brands and
people. As a Gain Theorist, you will need to demonstrate behaviours
which support our values. Our values are: Be Curious, Be Positive,
Act with Consideration and Make it Better. What youll do You will
be expected to work across a set of clients and support Directors &
Partners by taking ownership of a project delivery from start to
finish including: Deliver robust analytics outputs that meet
statistical requirements and make business sense. Deliver a project
on time to Gain Theorys high standards. Manage a project
effectively to ensure that revenue targets are met, and profit
margins are not compromised. Leading and developing a team of
analysts. Provide clear, direct and supportive feedback.
Presentation building and actionable insight generation. Identify
cross-sell and up-sell opportunities. Develop relationships with
counterparts client and agency side and be an externally facing
ambassador for the Gain Theory brand. Take on additional tasks,
examples of these are: creating marketing content, developing
products & services, and supporting the development of Gain Theory
analysts. Key Characteristics A successful candidate must be able
to demonstrate evidence of a high degree curiosity and
investigation into why things work in a particular way. This might
include desk research on a particular topic or deep focus on a
recent client assignment. If selected for interview, candidate must
be prepared to talk on a particular topic within the realms of
analytics or business questions that we typically answer that they
are passionate about. Examples might be "Why is my base my base?",
"What is the long-term effect of my marketing and why?", "Dealing
with uncertainty and building in foresight", etc. Key
responsibilities include: Working with data: Data extraction and
manipulation, data analysis and validation, batch files,
programming Take responsibility for or manage data collection
including preparation and sending of data requests to clients and
agencies. Oversee junior team members dealing with incoming data
feeds. Check data for accuracy and oversee the creation of data
validation documents. Coordinate data questions with the client and
solve data discrepancies found. Able to use codes written by others
to manipulate data. Building Models: Model building, validation and
signing off, media optimisation Oversee data transformation, model
build and signoff (with senior support initially). Be an expert in
the use of Bayesian and Frequentist approaches with regards to time
series econometrics. Ensure the quality of the analysis meets
standards set. Therefore, challenging and supporting the project
Analysts where necessary to ensure high standards of delivery and
insight. Conduct variable testing and a solid understanding of
media testing and variable selection Take ownership of final model
selection, initially with guidance from a senior colleague, but
work hard to learn the processes and improve your own model
sign-off capabilities such that less guidance is required over
time. Insight Generation: Content creation, summary of findings,
accuracy checks You will provide support to the client lead during
the results interpretation and output creation phase. Assisting the
client lead in converting models into client output. Understand the
implications of results to the client and be able to give solid
rationale for the results you propose to be delivered. Make sure
the insights & recommendations are actionable. Take ultimate
responsibility for the accuracy of all numbers in a presentation.
Project & Resource Management: Project management, timing plans,
tasks allocation, project delivery Identify measures that could be
used to improve performance. Liaise with other members of the to
agree on lead times for each stage of the project and confirm these
with the project lead and global project manager before committal.
Manage day-to-day operational aspects of your modelling team, using
resources at your disposal to their full potential. Take
responsibility for day-to-day client relationship/contact. Ensure
that the project is delivered on time, learn how to calculate and
monitor if this was within the budget. Ensure quality and content
meets objectives set. Ensure team celebrates successes. Grow your
understanding of the companys people and capabilities. Team Support
& Development: Team collaboration, leadership, communication Lead
by setting a good example (role model) - behaviour consistent with
words; motivate and inspire. Assign team members with tasks that
allow them to meet their personal goals and objectives. Assist team
members in interpreting the tasks they have been set. Facilitate
problem solving and collaboration. Intervene when necessary to aid
the group in resolving issues. Identify and acknowledge team
members individual strengths and nurture skills to the benefit of
the team. Ensure that any staff experiencing performance
difficulties are managed appropriately and work to identify
measures that could be used to improve performance. Identify
training and development needs jointly with team members and their
personal managers. Take responsibility for the identifying talented
professionals on your team, passing on this information to the
project lead and their personal manager. Start to take
responsibility for creating an environment oriented to trust, open
communication, creative thinking, and cohesive team effort. Take a
more holistic (less day to day) view of things. Provide the team
with a vision of the project objectives; initially support may be
required from more senior members in the team. Business
Development: New business development, client retention, business
development planning, management and research Lead by setting a
good example (role model) - behaviour consistent with words;
motivate and inspire. Support client leads in achieving revenue
targets. Support client leads in achieving revenue targets and with
tasks relating to pitch material creation or internal product and
services collateral / R&D etc. Attend conferences, meetings and
industry events particularly when these are for your industry
vertical or horizontal specialties. What youd need to succeed: You
can work within an inclusive and diverse team to deliver fresh
thinking and innovative solutions. You interact with colleagues and
with our clients in a way that strengthens our culture of
inclusivity, diversity, care, growth and recognition. You have an
interest in using data and analytics to make better decisions. You
are tenacious, hardworking, curious and have a strong ability to
communicate. You demonstrate a positive desire and strong aptitude
for making data informed decisions. You are highly proficient with
technology, software and can demonstrate quick grasp of programming
languages. You have a degree that demonstrates technical ability
(e.g., Economics, Mathematics, Statistics, etc.) You can
demonstrate good problem-solving skills and understanding of
consumer behaviour. You have the capacity to work and learn quickly
in a fast-paced environment. You take keen interest in your own
learning and development. You demonstrate behaviours which support
our values. What you can expect: Your opportunity to work with some
of the most respected brands across the world. Opportunities to
accelerate your learning, development and career growth, through
best-in-class learning, training and development tools, resources
and opportunities. Recognition & Reward for colleagues that go
above and beyond in living our values. Hybrid working that works
for everyone. Best-in-class, colleague-lead Employee Resources
Groups (ERGs) - like Roots, SoCo, Lumena, SpoCo, CSR - who run lead
events and activities throughout the year. Fantastic social events,
Inclusion & Diversity activities throughout the year. Private
medical insurance. Group Life assurance. Market-leading family
friendly policies. Generous pension plan. Generous holiday
entitlements. Birthdays off. Additional days off between Christmas
and New Year, so colleagues can spend quality time with their loved
ones. Generous Refer a Friend Scheme. Season Ticket Loans. Cycle to
work Scheme. Robust Mental Health & Wellbeing support. In addition,
being part of VML and WPP means we have access to incredible
discounts with 100s of leading retailers and much more and
importantly best in class learning & development programmes, growth
opportunities and thought leadership. WPP (Gain Theory) is an equal
opportunity employer and considers applicants for all positions
without discrimination or regard to characteristics. We are
committed to fostering a culture of respect in which everyone feels
they belong and has the same opportunities to progress in their
careers. Gain Theory is a WPP-owned consultancy.
Keywords: , Blue Springs , Senior Manager, Analytics, Executive , Kansas City, Missouri
