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Senior Copywriter

Company: H&R Block
Location: Blue Springs
Posted on: October 13, 2021

Job Description:

What you'll do...

If you think you could have written this job description better than we did, we want to talk to you. H&R Block is hiring for a senior copywriter for our in-house creative team. You'll be responsible for writing clear and compelling copy that reflects our brand voice in a variety of marketing channels and helping develop creative content and campaigns.

H&R Block is looking for a Sr. Content Strategist to reinvent our digital experiences. You will empower customers through our Fintech startup focused on providing financially vulnerable and coping consumers access to innovative financial services. Financially backed by one of the largest alternative financial services providers in the Americas, this startup is well-positioned to disrupt the US financial services industry for the underserved. The company is currently in pre-launch and is expected to enter the market early-2022.

Primary Responsibilities:

  • Using creative briefs to generate engaging and effective ad and copy concepts
  • Partnering with our in-house designers to develop campaigns and content
  • Writing standout copy for .com, banner ads, social media posts, radio scripts, and more
  • Synthesizing strategic messages into consumer-friendly and engaging copy
  • Presenting creative concepts to internal clients and stakeholders
Required Skills:
  • Strategic thinking and creative problem solving
  • Understanding of marketing principles and experience creating innovative solutions, original ideas and effective advertising
  • Highly creative and imaginative with ability to produce innovative and original ideas
  • Ability to write persuasively and consistently communicate in the brand voice
  • Proficient in writing for multiple formats- attention-grabbing headlines as well as short, descriptive copy
  • Strong presentation, and communication skills
  • Ability to collaborate and work in a team
  • Knowledge of various marketing channels, including video, radio, print, social media and interactive
  • Ability to manage multiple projects at once and meet deadlines in a fast-paced environment
  • Appreciates and embraces the Oxford comma and can instantly spot inappropriate use of an apostrophe (in other words, understands grammar and AP Style)

What you'll bring to the team...

  • 5-7 years experience as a copywriter or associate creative director, agency experience preferred
  • Experience working on national brands and multi-channel campaigns
  • A portfolio demonstrating copywriting and campaign work
  • Experience launching a new product is a plus

About H&R Block...

We're here to live our purpose-to provide help and inspire confidence in our clients and communities everywhere. We take our work personally, because we know what it represents: Families and homes. Livelihoods and lives.

We've been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we've grown to approximately 12,000 tax offices throughout the United States and around the world. When you join our team, you'll add to the momentum of a forward-thinking company-one that defined an industry and is now leading its transformation.

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Keywords: H&R Block, Blue Springs , Senior Copywriter, Other , Blue Springs, Missouri

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